Where it all started
With over two decades of experience in the travel industry, our focus has always been clear; driving outbound business from Europe to some of the world’s most desirable destinations.
Our journey began through extensive travel across Asia, Australasia, and the Indian Ocean, developing first-hand destination knowledge that continues to shape our approach today.
Having built our foundations with leading tour operators, we gained valuable insight into every stage of the product lifecycle, from reservations and commercial strategy to product development, purchasing, and marketing – all with one goal in mind: increasing passenger numbers and strengthening sales performance.
Our MICE expertise spans both sides of the operation, as buyers generating leads and qualifying opportunities, as well as on the ground delivery of events; from intimate executive meetings to full property buyouts.
We have also held senior sales leadership roles for hotel groups across North Africa, the Indian Ocean, and Southeast Asia, working both on property and at a corporate level.
Across the years, we have played instrumental roles in the launch, repositioning, refurbishment, and rebranding of hotels, villas, and cruise products; consistently delivering tangible, measurable results for our partners.
• Commercial experience gained at world-class tour operators, building expertise in product development, purchasing, reservations and marketing.
• Deep knowledge of Asia, Australasia and the Indian Ocean shaped through extensive regional travel and long-standing trade relationships.
• Hands-on MICE capability from both buyer and hotel side — managing everything from corporate meetings to full-scale takeovers.
• Proven leadership roles within major hotel groups across multiple regions and market segments.
• Strong track record in launching, repositioning and rebranding hospitality products to drive demand and performance.
• Over two decades of experience growing outbound European business for hotels, resorts, cruises and tourism brands.
What sets us apart
We bring a unique perspective to representation, because we’ve sat in our clients’ seats. Our background within hotel sales leadership means we understand the constant drive for stronger revenue, whilst balancing the pressures of ADR and occupancy, cost control and dealing with internal stakeholders. We appreciate the operational realities behind every commercial decision, from daily revenue calls to business intelligence reporting.
This first-hand experience enables us to go beyond typical representation. We act as a strategic partner, aligning with your goals, anticipating challenges, and helping to build revenue that is incremental and sustainable.
In addition to traditional representation, we offer outsourced sales and marketing support, ideal for brands without a regional sales team or those navigating temporary leadership gaps.
We also understand the value of strong partnerships because we’ve managed them ourselves, overseeing representation offices across the UK, France, Germany, Spain, Italy, Scandinavia, Russia, and the Middle East while working for global hotel groups. This equips us with deep knowledge of the European marketplace and its complexities.
Most importantly, we intentionally represent a select number of clients with the majority of our business coming from word-of-mouth recommendations. This ensures every partner receives the focus, time, and resource required to truly accelerate growth in the markets we manage.
• First-hand hotel expertise we’ve led sales, revenue and commercial teams, so we understand your targets and operational challenges.
• More than representation we offer hands-on, strategic support that drives measurable, incremental revenue.
• Flexible outsourced solutions ideal when you need expert sales leadership without adding headcount.
• Strong European reach extensive on-ground experience across the UK and wider Europe.
• Focused partnerships we work with a select portfolio to ensure dedicated time, attention, and results.
