Lilli began her travel career while still at university, working at the Travel Village Group in the North-West. There, she oversaw multimedia marketing campaigns for their retail store and network of homeworking agents. After graduating with a first-class degree in English and Media, her passion for travel led her to London, where she joined the Product Marketing team at Best At Travel.

There, she managed campaigns for leading global hotels, tourist boards, airlines and key partners across Asia, the UAE, Indian Ocean, Caribbean, Europe and Cruise. Over two years in the role, her love for Asia deepened following her first trip to Thailand—inspiring her to develop successful campaigns celebrating local culture and meaningful travel experiences.

Lilli then joined us as a Junior Account Manager for Asia, working with Siobhan to sustain positive supplier relations and drive strong results for leading partners across the region. She loves drawing on her marketing expertise to support responsible, people-centred travel and hopes to contribute positively to the future of the industry and the continued growth of Asia’s tourism landscape.